Sunglasses commodities can be "independent."

With the pursuit of personal image style sunglasses has become a fashion consumer carrying jewelry, fully independent again in the glasses industry, whether the management organization of industry associations, or marketing to promote the constructionPlastic Sunglasses means and so on.

 Before his spare some time been considering an idea, because I once wrote: sunglasses, although under the glasses this big industry, but sunglasses and he belongs to the eyewear industry, but also members of the many items on the social one, but he to easier consumer demand and the basic needs of consumers to communicate, and high technical content, optical glasses, sunglasses, protective glasses, consumer demand fashion ingredients should be compared to more than than optical glasses with high technical content optical glasses (Although there has been the emergence of professional myopia sunglasses commodity), so the idea is that sunglasses can as a special commodity independent standing in many commodities. And ready to begin writing this article, the basic material to start can search to the interpretation of the word "independent" independent Chinese words that stand alone or that relationship does not cling, not subordinate, to rely on their own The power to do something.
Near the end of 2012, but also because the work Aviator sunglasses 2012 relationship, very honored had a meeting to talk to the highest person in charge of a glasses industry magazine authoritative opportunity in the exchange process, that the responsible person once the domestic optical industry earlier enter the country engaged in predecessors and glasses sales and management, and when it comes to sunglasses commodity specific, I Sunglasses in accordance with the current development as the pursuit of personal image style, sunglasses have become the fashion consumer a carrying jewelry, can be independent again in the glasses industry, whether the management organization of industry associations, or marketing to promote the construction means and so on.

 This view is put forward, to get the highest recognition of the person in charge of this glasses industry magazine, because the range of reasons, may be involved in the day-to-day work, he also exposed to foreign commodities sunglasses, whether industry exhibition, or other aspects of foreign sunglasses there is a specialized the Association industry management, separate sunglasses fashion show specific commodity independent characteristics.

 Through some sales data matching sunglasses independent basis of lies, first, in November 2012, sunglasses exports accounted for about 30% of the entire optical industry, an increase of about 14%; glasses in the domestic retail market, 2-3 tens of billions of the total market (data from the network data, and some description the 2011 domestic glasses sales of about 40 billion), the proportion of sales of sunglasses is also steadily increasing, there is in some media reports, sunglasses sales in the summer, but this time limit is to gradually change the general had been almost no obvious peak seasons, outdoor sports car really need, the growing recognition of people's attitudes sunglasses on the eyes huge protective effect, avoid ultraviolet rays, to resist reflected light, glare, stray light of the importance, it has not optional accessories.

This is a very welcome change consumer attitudes, changes in consumer attitudes is a timely progress and change consumer attitudes of the entire consumer groups sunglasses should be able to become one of the foundations of independent sunglasses. Secondly the sunglasses independent foundation two is the means of consumer education, marketing reference from fashion goods, means of fast fashion, after all, the sunglasses a direct purchase and personal image wild fashion accessories, protective glasses in bright light use and special occasions, "the frame fashion" industry development trend trajectory, potential consumption potential, it would have the sunglasses industry selling point and promotion measures can be tapped to create and use, but also other industries need more before, objects sunglasses other fresh blood to jointly promote the development and expansion, Metal Sunglasses this also should be able to become sunglasses independent foundation.

Finally, sunglasses independent foundation lies in the creation of commercial sales model, traditional glasses sold in-store, confused myopia, reading glasses, sunglasses, contact lenses and other brand merchandise assortment constitute an eyeglass store sales, in many glasses of goods , myopia, reading glasses, sunglasses, contact lenses need professional optometry and other equipment in order to fully achieve merchandise sales link sunglasses on the dependence of these professions such as optometry equipment much (has myopia Sunglasses ), so I have a bold idea, that is, starting from the point of view of the "fashion", the store sales in traditional glasses sunglasses goods and myopia, reading glasses, sunglasses, contact lenses and other commodities peel completely specialized sales Sunglasses stores or development mode of sunglass specialty chain sales (sales and network fit), so the sunglasses the commodities go further, to gain greater market independence Metal aviator sunglassesas a new commodity industry. Sunglasses can be independent!