Online shopping into an important channel for sales

Xinhua, Guangzhou, April 13 (Xinhua Wang Pan Shi Zhongyu) "tough battle" - Review the course of nearly a decade of development, Zhejiang wooden play family Toy Co., Ltd. Chen Zhe, director of operations seeking to describe the history of Internet sales of the toy companies. "Enterprise is the first time to engage in e-commerce, in the year 2004, but because the market does not accept, we will soon be forced to completely withdraw from 2009, we opened shop, the result not only stick to the present, the market is also more the toys online sales of the golden age has come. "said Chen Zhe demand. Held in mid-April the 25th Guangzhou International Toy and Hobby Fair, e-commerce has become the most favorite topic of conversation forbest remote control car many toy manufacturers in China. From the front line of information display, various types of "Toy Shop" is becoming an important channel for China's toy sales.

As one of China's most well-known e-commerce operators, Amazon excellence of mother-to-child toys Channel Director Heng Hui-juan, has a personal experience. She said that in 2011 and 2012, the increase in total merchandise toys sold through Amazon platform were 72% and 98%, sales growth this year is expected to exceed 100%, and sales growth in 2014 and 2015 is more than 150%, the toy industry shows great potential in e-commerce. It is why, so that the original need to set up special counters and stores, relying on distributors and agents to join in order to protect the sales of China's toy enterprises to embark on the online channels? Many in the industry believe that this is not only the Chinese e-commerce environment as a whole turn for the better, but also reflects the gradual increase in the objectiveLearning Table reality of China's domestic toy industry reputation for quality.

"We set up a new e-commerce team to face consumers, product ideas directly to the terminal, the consumer feedback into product design, continuous improvement of upgrade products, the products closer to the consumer demand. Combination of the two, let's shop the rapid development of rebirth. "Chen Zhe demand. Long-term follow-toy industry brand management director of the Professional Committee of China Marketing Association, said Zhao Hong, In addition to a number ofRemote Control Plane independent creation of the brand and then independently toy brands of e-commerce, more local toy companies have begun to use third-party platform to sell products Amazon, Jingdong Mall and other well-known e-commerce platform more and more attention to the local toy products, "the mainstream of foreign brands is changing, and improving the quality of Chinese toys, the brand recognition are inseparable".