China is a toy-producing countries: Chinese toy enterprises above designated size is estimated to number more than 6,000, about 75% of the world’s toys are manufactured in China. The most important toy production and export base is five provinces and one city: Guangdong, Jiangsu, Shanghai, Shandong, Zhejiang and Fujian. , Guangdong, Fujian, electric and plastic toys; Jiangsu, Shanghai, plush toys wooden toys; Zhejiang. The Guangdong our toys Province, accounting for more than 70% of the national toy production, mainly in Shenzhen, Dongguan, Guangzhou, Shantou, Chenghai, Nanhai, Foshan, Jieyang Jiexi other places. China’s toy industry, long-term stay in the labor-intensive industry status, more than 80% of the export processing production for foreign brands, only “Made in China”, the lack of independent research and design plush Christmas bear own brand.
The toy consumer market in the Mainland, the foreign products, Sino-foreign joint venture products accounted for 80% of the market. Occupy the high-end of the domestic toy market, the the major foreign well-known toy manufacturers to accelerate the further expansion of the Chinese market. The pace of expansion of the market is with the expansion of foreign supermarket approximation to the second-tier market.
valentine day bear China’s own production has remained mostly in the middle and low level, varieties monotonous, mainly plush and wooden materials. However, mainland local toy with international brands compared to the large price gap, so strong in the middle and low market competitiveness, basic sales pipeline monopoly general wholesale market and small business operators.
The toy manufacturers will increase the proportion of domestic sales. Energy, raw material shortages, cost pressures; labor, land and other rising business costs; RMB appreciation, export tax rebates; facing increasingly stringent foreign technical standards, product quality, environmental protection and corporate social responsibility requirements in recent years, , stuffed bear toy rising production costs, profit margins shrink. In order to spread the risk, companies have turned to exploring the mainland market, which will further increase competition in the toy market.
The rapid growth of the Chinese toy market is attracting more and more overseas manufacturers concerned about, According to the survey, the world-famous toy companies in the Mainland has a branch or to cooperate with domestic manufacturers to produce toys. The the world toy sales top 10 companies have mostly through sales agents or the establishment of the Chinese market to enter the Chinese market, such as Mattel, Hasbro Group and Japan’s Sega companies.
Although China’s toy manufacturing industry is a typical traditional OEM business model, but the pattern of China’s toy manufacturing industry has begun to occur some changes. Chinese toy industry, some companies starting to focus on independent research and development, a number of independent intellectual property rights and brand industry backbone enterprises are growing up, and the emergence of a number of well-known domestic toy brands, such as “Blue Cat”, “Chenghai Audi, Jiangsu child “,” Fujian good accessible of Qingdao Kaleer Industuy and Trade Co., Ltd.. ” In the Pearl River Delta, Dongguan, Shenzhen and other labor-intensive OEM toy companies also began to try to transition to their business strategy gradually transferred to the other aspects of the value chain, such as marketing and product development.
The toy consumer market in the Mainland, the foreign products, Sino-foreign joint venture products accounted for 80% of the market. Occupy the high-end of the domestic toy market, the the major foreign well-known toy manufacturers to accelerate the further expansion of the Chinese market. The pace of expansion of the market is with the expansion of foreign supermarket approximation to the second-tier market.
valentine day bear China’s own production has remained mostly in the middle and low level, varieties monotonous, mainly plush and wooden materials. However, mainland local toy with international brands compared to the large price gap, so strong in the middle and low market competitiveness, basic sales pipeline monopoly general wholesale market and small business operators.
The toy manufacturers will increase the proportion of domestic sales. Energy, raw material shortages, cost pressures; labor, land and other rising business costs; RMB appreciation, export tax rebates; facing increasingly stringent foreign technical standards, product quality, environmental protection and corporate social responsibility requirements in recent years, , stuffed bear toy rising production costs, profit margins shrink. In order to spread the risk, companies have turned to exploring the mainland market, which will further increase competition in the toy market.
The rapid growth of the Chinese toy market is attracting more and more overseas manufacturers concerned about, According to the survey, the world-famous toy companies in the Mainland has a branch or to cooperate with domestic manufacturers to produce toys. The the world toy sales top 10 companies have mostly through sales agents or the establishment of the Chinese market to enter the Chinese market, such as Mattel, Hasbro Group and Japan’s Sega companies.
Although China’s toy manufacturing industry is a typical traditional OEM business model, but the pattern of China’s toy manufacturing industry has begun to occur some changes. Chinese toy industry, some companies starting to focus on independent research and development, a number of independent intellectual property rights and brand industry backbone enterprises are growing up, and the emergence of a number of well-known domestic toy brands, such as “Blue Cat”, “Chenghai Audi, Jiangsu child “,” Fujian good accessible of Qingdao Kaleer Industuy and Trade Co., Ltd.. ” In the Pearl River Delta, Dongguan, Shenzhen and other labor-intensive OEM toy companies also began to try to transition to their business strategy gradually transferred to the other aspects of the value chain, such as marketing and product development.
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